cost savings for strong employer brands on investments to attract new talent (Source: Jonathan Knowles, Type 2 Consulting, analysis of data from the annual brand value league tables published by Brand Finance, Eurobrand, Interbrand and Millward Brown).

growth for strong brands compared to other brands these past 10 years (Source: BrandZ).

of candidates closely examine their future employer s brand before applying (Source: Employer Branding Study).

1 / On the recruitment side

75% greater consumer sales volume on average for strong brands (Source: LinkedIn).

2 / On the commercial side

3x of a company s capital is directly linked to its brand (Source: The Meaningfully Different Framework, Kantar Millward Brown, 2013).

3 / On the financial side

20%

43% +28%

Foreword Foreword

6