What s the purpose of having a strong brand? First, to stand out in an environment that exposes us to many messages every day.
That s the number of ads a person is exposed to every day.
5,000 For 1 person out of 5, that s the time between waking up and clicking on the first logo.
5min That s the number of times we look at our phone every day.
250 And, in all that
Each person remembers only three brands per sector on average!
That s the number of brands created every day.
8,000 That s the number of trademarks registered worldwide each year.
10million
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